Tawasul Transport, in collaboration with Integrated Transport Centre ITC and Viola Communications, has launched the pilot phase of digital advertising on taxis. This initiative aims to reinforce Tawasul Transport’s commitment to continuous technological updates and embracing modern advancements in the transportation sector in Abu Dhabi. It also aims to enhance the ability to deliver innovative and high-quality advertising content.
The advertising panels are installed on the roofs of taxis, providing diverse and appealing advertising content for passengers and pedestrians, thus promoting awareness and strengthening marketing communications in the city.
This initiative is expected to benefit the company, passengers, and advertising agencies. The advertising panels provide companies with an effective and innovative platform to promote their products and services. Additionally, these advertising panels enhance the Abu Dhabi audience’s experience by delivering exceptional advertising content. They can also be utilized to display informative traffic safety guidelines.